This case study shows how Young Living was able to enter the Indonesian market with the help of our partner, Cekindo.
About Young Living
As the world leader in essential oil products and wellness solutions, Young Living has successfully branded itself as one of the most genuine essential oils worldwide. They are committed to providing pure and powerful products with life-changing benefits for every family.
Established in 1994, Young Living has its main headquarters in Lehi, Utah, and has established offices across Australia, Europe, Canada, Japan, and Singapore as well as farms around the world.
The Challenge: Navigating Business Structures In Indonesia
At the end of 2015, Young Living decided to open a branch office in Indonesia located in Jakarta. The company wants to enter the Indonesian market as a PT (You can book a chat with us to know more about the different business structures foreigners can set up in Indonesia). Through PT Young Living Indonesia, the company hopes to seize a good opportunity to serve the Indonesian market with its products.
The Solutions: Setting Up In Indonesia
Young Living decided to engage Cekindo as their consultant company in Indonesia to provide local partner services. Cekindo has helped Young Living’s market entry into Indonesia in 3 aspects:
- Legal advice on how Young Living can establish its own legal entity in Indonesia.
- Logistic technicals on how Young Living can import their essential oil products as well as food and dietary supplements and have them distributed in the local market for the Indonesian customers.
- Tax and accounting services following Young Living’s market entry into Indonesia.
The Outcome
Cekindo successfully provided local partner services to support the company formation of Young Living in Indonesia. Currently, Cekindo is managing the company’s product registration for food and dietary supplement for Young Living to obtain approval from the National Agency of Drug and Food Control (BPOM).
So how can you prepare for your expansion overseas?
We hope that this case study has helped you understand what it will be like entering the Indonesia market. If you still have any queries or would like to seek professional help, do schedule a check with us to assess your capacity for expansion and discuss your market entry strategy into your target market.